Description:
This document was developed by Chiara Varazzani, Lead Behavioural Scientist (OECD), Michaela Sullivan-Paul (OECD), Lauryn Conway, Andrea Colasanti, and Nicholas Diamond from the Canadian Privy Council Office’s Impact and Innovation Unit (IIU).
The OECD Secretariat is grateful to have partnered with the Canadian Privy Council Office’s Impact
and Innovation Unit (IIU) in preparing this document. The OECD Secretariat is especially grateful for the many contributions of Brian Pereira and Alyssa Whalen from the Canadian Privy Council Office’s Impact and Innovation Unit (IIU), and Mariam Chammat from the French Behavioural Insights Unit,
Direction Interministérielle de la transformation Publique (DITP).
The OECD Secretariat would also like to thank the many colleagues who provided peer review
comments and feedback to this work, which include: Jan Pfänder (DITP), Sacha Altay (Reuters
Institute for the Study of Journalism, Oxford University), Julio Bacio Terracino (OECD), Frédéric
Boehm (OECD), Jeanne Bolleé (OECD), Monica Brezzi (OECD), Craig Matasick (OECD), David
Nguyen (OECD), Mariana Prats (OECD), and Andrea Uhrhammer (OECD), as well as design and
editing support by Claire Karle (OECD).
The OECD Secretariat would also like to thank the members of the OECD global network of
Behavioural Insights experts in government who provided detailed and timely feedback and
comments during the consultation stages. The OECD is grateful to all public officials from Australia,
Austria, Belgium, Brazil, Canada, Chile, Colombia, Czech Republic, Denmark, Estonia, Finland,
France, Germany, Greece, Hungary, Iceland, India, Indonesia, Ireland, Italy, Japan, Lebanon, Malaysia,
Netherlands, New Zealand, Norway, Portugal, Romania, Singapore, Slovakia Republic, South Africa,
Spain, Sweden, Switzerland, Turkey, United Arab Emirates, United Kingdom, and United States for
their participation in the activities of the OECD’s Behavioural Insights Expert Network Meetings and
their valuable contributions to this document.
This work was completed under the leadership of Marco Daglio, Head of the Observatory for Public
Sector Innovation, OECD, Carlos Santiso, Head of the Open and Innovative Governance Division,
OECD, and the overall steering of Elsa Pilichowski, Director of the Public Governance Directorate,
OECD, and Rodney Ghali, Assistant Secretary to the Cabinet, Privy Council Office of Canada.