Diffusion of Innovations 5th

Rogers, Everett

dc.contributor.author	Rogers, Everett
dc.date.accessioned	2018-08-31T12:35:58Z
dc.date.available	2018-08-31T12:35:58Z
dc.date.issued	2003-01-01
dc.identifier.isbn	0-7432-2209-1
dc.identifier.uri	http://elib.ipa.government.bg:8080/xmlui/handle/123456789/173
dc.description	Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.	bg_BG
dc.language.iso	en	bg_BG
dc.publisher	Free Press	bg_BG
dc.relation.ispartofseries	Сигн. 84;
dc.subject	Икономика	bg_BG
dc.subject	Бизнес	bg_BG
dc.subject	Финанси	bg_BG
dc.title	Diffusion of Innovations 5th	bg_BG
dc.type	Book	bg_BG