Understanding Customers: 2nd (Second) edition

dc.contributor.advisor	Rice, Chris
dc.date.accessioned	2018-11-19T09:37:49Z
dc.date.available	2018-11-19T09:37:49Z
dc.date.issued	1997-02-13
dc.identifier.uri	http://elib.ipa.government.bg:8080/xmlui/handle/123456789/760
dc.description	This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.	bg_BG
dc.language.iso	En	bg_BG
dc.publisher	Taylor & Francis, Inc.	bg_BG
dc.relation.ispartofseries	Синг. 10Б;
dc.subject	Чужда литература	bg_BG
dc.title	Understanding Customers: 2nd (Second) edition	bg_BG
dc.type	Book	bg_BG